LAFC Secures Record $100M Naming Rights Deal

An MLS expansion team has secured the largest naming rights deal ever for a soccer-specific stadium in the U.S. 

Los Angeles Football Club has agreed to a 10-year, $100 million naming rights deal with Bank of Montreal for the team’s home field in Exposition Park. The 22,000-seat facility — which opened in 2018 at a price tag of $350 million — is also home to the NWSL’s Angel City FC. 

• Banc of California was the previous naming rights holder to the stadium. 
• The facility will be renamed BMO Stadium. 
• BMO is also the naming rightsholder to Toronto FC’s home stadium, BMO Field. 

In addition to securing naming rights, BMO has become a founding partner in Angel City.

The expansion club’s founding owners include actress Natalie Portman, a group of former USWNT stars, and lead investor Alexis Ohanian.

Angel City will continue to bring soccer fans to BMO Stadium. 

In September 2022, the club faced the San Diego Wave and set the attendance record for an NWSL game with a sellout crowd of 32,000 at Snapdragon Stadium, which opened last year.

Let’s Make Another Deal

Earlier this week, the Houston Dynamo and the Houston Dash secured a new stadium naming rights deal with Shell Energy for an undisclosed amount. 

Shell Energy Stadium opened in 2012 with costs that reached $95 million.

As part of the pact, the Dynamo and Shell will integrate renewable energy sources at the 22,000-seat facility, including rooftop solar panels and electric vehicle charging stations.