Manchester United launch internal staff crackdown

The atmosphere around Manchester United continues to evolve as Sir Jim Ratcliffe new regime strengthens its influence over operations at Old Trafford.

With the Premier League season well underway, the focus has been on performance, recruitment, and structure – but equally on reshaping the club’s culture behind the scenes.

After a turbulent few years of leaks, public scrutiny, and questions about professionalism, United’s hierarchy are determined to re-establish control and restore discipline at every level of the organisation.

Staff restructuring, internal communication, and operational transparency have all been areas of renewed focus in recent months.

Now, the club has taken another decisive step to protect its inner workings.

Manchester United are implementing a strict social media crackdown aimed at limiting “self-promotional” and unapproved posts from staff with behind-the-scenes access to the first team and wider football operations.

According to The Telegraph, the club’s senior officials have expressed growing frustration at the amount of informal footage and internal content being shared online without authorisation.

The new policy, expected to be outlined in updated staff guidelines, will define what content is considered inappropriate for personal posting.

United, however, insist the move is not about stifling enthusiasm but rather ensuring sensitive material remains private.

Staff will still be permitted to share official club media content produced collaboratively through sanctioned channels.

Reactions within the club have been mixed.

Some employees reportedly see the new restrictions as heavy-handed, believing that showcasing pride in their work online reflects well on the club.

Others understand the reasoning, recalling that even under Sir Alex Ferguson, privacy and professionalism were non-negotiable aspects of Manchester United’s culture.

Since Sir Jim Ratcliffe assumed control of day-to-day operations last year, cost-cutting measures and policy changes have become a hallmark of his leadership.

Over 400 positions were made redundant in a drive to streamline operations, while several traditional staff perks, including the annual Christmas party and complimentary FA Cup final travel, have been scrapped.

Still, there’s a renewed sense of purpose.

Chief executive Omar Berrada and sporting director Jason Wilcox recently addressed staff about restoring the values of “badge, bravery and spirit.”

Wilcox emphasised a team-first mentality, saying: “Feel like a family, perform like a team.”

United’s new social media stance emphasises that message, a reminder that unity, discretion, and professionalism remain central to rebuilding the club’s identity both on and off the pitch.