Manchester United set to lose £20 million

Manchester United’s commercial machine remains one of the most powerful in world football, with partnerships and sponsorships continuing to fuel the club’s financial backbone.

Under Sir Jim Ratcliffe’s evolving leadership structure, commercial operations are being scrutinised just as closely as on-pitch performance.

United’s long-standing ability to attract global brands has always been a point of pride, but in a changing economic climate and with new leadership at the top, several high-profile deals are now being reassessed.

And the latest update marks another significant shift in that landscape.

Manchester United’s sleeve sponsorship deal with DXC Technology will officially expire at the end of the 2025/26 season, bringing an end to a four-year partnership, as reported by the Manchester Evening News.

The global tech company, which began its association with United in the summer of 2022, has paid an estimated £20 million per season to have its logo featured on the sleeves of United’s home, away, and third kits.

Beyond visibility, DXC also played a key role in enhancing the club’s digital engagement strategy, using its expertise to help United connect with supporters worldwide through improved online experiences.

However, the partnership’s conclusion means United are once again in the market for a new sleeve sponsor, as well as a training kit partner, following the expiration of the Tezos deal earlier this year.

The Tezos sponsorship, worth around £24 million per season, ended in June after a three-year run.

The blockchain company’s logo featured across United’s first-team and women’s team training kits.

Interestingly, Matheus Cunha was still pictured in Tezos-branded gear when unveiled following his move from Wolves, but by the time Bryan Mbeumo joined, the agreement had already ended.

DXC succeeded Kohler as sleeve sponsor in 2022, following the conclusion of United’s first-ever sleeve partnership that began in 2018.

With both the DXC and Tezos deals now finished, United’s commercial team are negotiating new agreements, and according to club insiders, there’s already a “strong pipeline” of potential sponsors lined up.

Adding to the turnover, Marriott International, a club partner since 2019, also chose not to renew its contract this past summer, citing wider cost-cutting measures.

Despite the reshuffling, United’s global brand remains a commercial powerhouse.

With Sir Jim Ratcliffe’s leadership demanding efficiency and innovation, the next wave of partnerships could mark the start of a leaner, smarter, and even more strategic era at Old Trafford.