Marchisio criticises Juventus’ transfer approach

Juventus have entered the last few seasons with an increasingly familiar pattern, repeatedly embarking on rebuilds that leave the impression of a new team being formed each transfer window. The men in black and white have worked diligently to keep their squad in strong condition, yet each summer seems to bring another reshaping of personnel. This constant turnover reflects a club striving to reclaim its position at the summit of Italian football, a quest that has led to numerous managerial changes in recent years. Their determination to return to the top has often translated into impatience, and that impatience is now visible in almost every aspect of their planning.

A Club Caught in a Cycle of Change

Juve continue to view themselves as a team capable of far greater achievements than their recent results indicate. Their ambition to bring the Scudetto back to Turin has encouraged them to search relentlessly for the right manager and the right squad, even if that means altering their direction every summer. The consequence is a cycle in which continuity has become rare, replaced instead by a series of short-term adjustments intended to deliver immediate success. This approach has shaped the rhythm of their recent campaigns and has increasingly raised questions about whether constant rebuilding is preventing the stability required for long-term improvement.