Not Another Penny – Effective immediately, immediately effective

It is a bold and direct response to what many supporters view as years of neglect, complacency, and contempt from those running Celtic Football Club.

In announcing the campaign, the Collective cited repeated failures in Europe, an archaic transfer strategy, a boardroom resistant to renewal, inflated ticket pricing, unfair distribution, and a stadium increasingly in need of investment. They also pointed to the club’s underperforming academy, an underfunded women’s team, and even a playing surface unfit for the kind of football Celtic should be known for.

These, the Collective argue, are not isolated concerns, instead, they are symptoms of deeper dysfunction. An out-of-touch boardroom, a lack of challenge at the top, a self-congratulatory culture that confuses financial prudence for footballing success, and above all, a leadership team that continues to hide behind the tired corporate slogan that Celtic aims to be “world class in everything we do.”

The reality, as many supporters see it, could not be further from that.

The Collective’s decision follows the well-documented meeting held last week between club executives and supporter groups, a meeting that, while civil, left fans deeply disappointed. The tone of the discussion, the evasiveness of key responses, and the general lack of accountability confirmed what many feared, that genuine fan engagement is still viewed by those at the top as a box-ticking exercise, not a shared dialogue.

The Collective’s statement pointed to the club’s public communication on 6 September 2025 as an example of that disconnect, a statement described by many as insulting and emblematic of a board that has lost touch with the people it represents.

In that context, “Not Another Penny” is not a rash emotional reaction. It is a measured escalation, a calm, deliberate, and entirely reasonable attempt to exert pressure where it might finally be felt, the balance sheet.

Going forward, supporters aligned with the Celtic Fans Collective have committed to – No more merchandise purchases. No more food or drink at Celtic Park. No more stadium tours, restaurants, bars, or club-run events. Nothing beyond a match ticket.

The campaign will be reviewed on 3 February 2026, giving the club ample time to respond, re-engage, and show meaningful change.

Until then, as the Collective states clearly – “Not another penny.”

This campaign is not about withdrawing support for the team or the manager, far from it. It is about drawing a line between supporting Celtic on the pitch and funding a boardroom that refuses to be accountable off it.

Previous protests have been criticised for risking distraction during matches, a concern many supporters share. This approach is different. It avoids that criticism while targeting the structures that the Collective argues have failed the club, namely, the executive leadership and its metrics for ‘success.’

If widely supported, this campaign will directly impact the club’s key performance indicators, internal revenue targets, and commercial relationships.

With the Christmas retail period now getting underway, traditionally one of the club’s most profitable windows, sponsors and partners will likely be paying close attention. And when those same sponsors start asking questions about falling engagement, empty kiosks, and flat sales, perhaps the board will finally listen, if not to the supporters themselves, then to the corporate voices they’ve long preferred to prioritise.

Because that’s the reality, every sponsorship deal, every partnership, every line in Celtic’s commercial reports is underpinned by the paying supporter. Without the fanbase, there is no global brand to sell. Yet, time and again, those very supporters have been treated as little more than an afterthought, an irritant to be managed rather than a vital community to be respected.

This boycott is, in truth, a sensible and proportionate step from a Collective that has tried dialogue, reason, and respect, and found the door still half-closed.

No one is being forced to participate. But for those who have reached their limit with the board’s intransigence, “Not Another Penny” offers a clear and focused form of protest.

It recognises the importance of supporting the players and management while challenging the club’s leadership to do better, to modernise, to engage, and to act like the world-class organisation it so often claims it aims to be.

Celtic’s board can no longer assume that loyalty equals silence, or that history guarantees obedience. Supporters have found their collective voice, and with that comes real leverage. This campaign marks the next chapter in that growing movement, and the message is both simple and resolute. Not another penny — until change begins.

The ball’s in your court Michael.

Celtic in the Eighties by David Potter, signed copies by Danny McGrain available!

Don’t miss the chance to purchase the late, great Celtic historian David Potter’s final book. All remaining copies have been signed by the legendary Celtic captain  Danny McGrain PLUS you’ll also receive a FREE copy of David Potter’s Willie Fernie biography – Putting on the Style, and you’ll only be charged for postage on one book.  Order from Celtic Star Books HERE.