Official: AC Milan renew deal with SIRO as Official Hotel Partner

AC Milan have announced that they have renewed their partnership with SIRO, who will continue to be the Official Hotel Partner of the club.

On their official website, Milan confirm they have extended their agreement with SIRO, the revolutionary and immersive hospitality brand from Kerzner International. With this agreement, SIRO Hotels continues as the Official Hotel Partner of the Rossoneri.

Milan and SIRO are ‘both leaders in their respective fields’ and ‘will continue to place well-being at the heart of success, with a continuous focus on excellence and top-tier performance’.

This renewed collaboration ‘aims to realise a long-term vision’, offering an ‘innovative concept of fitness and lifestyle that redefines industry standards’.

SIRO provide cutting-edge hospitality experience that integrates fitness and well-being, catering to elite athletes, aspiring sportspeople, and those seeking excellence in their lives. This strategic partnership fuels SIRO’s continued global expansion,.

The renewed agreement was announced during a ceremony at Casa Milan and was attended by Franco Baresi, Honorary Vice President of AC Milan; Philippe Zuber, Chief Executive Officer of Kerzner International; and Maikel Oettle, Chief Commercial Officer of AC Milan.

The agreement draws the new chapter of a partnership that began in 2021, during which AC Milan helped establish the SIRO brand early on as the ultimate immersive wellness hospitality experience.