Patrice Evra moves into fantasy sports

Manchester United remain under intense scrutiny off the pitch as owners evaluate how former legends continue to shape the club’s global brand long after leaving Old Trafford.

As United rebuild under INEOS, the influence of ex‑players in business and lifestyle ventures has become a key talking point among directors and fans alike.

The club’s commercial team is watching developments across the footballing world carefully, noting how ventures outside the game can raise the profile of former staff.

With the global reach of social media, anything one of United’s big names does, whether in real estate, tech, or entertainment, can ripple back into the club’s own reputation.

In that context, it’s no surprise when news of a former hero jumping into a burgeoning sector catches attention.

Now, that spotlight falls on Patrice Evra, whose latest off‑field move reflects both ambition and a sense of giving back, values United hold dear.

Evra has become an investor and ambassador for Football.Fun, a fast‑growing Web3 fantasy‑football platform combining real‑world football performance with blockchain‑powered trading and fantasy gaming.

In doing so, he brings his Manchester United legacy and global star power to a project that aims to shake up the world of fantasy sports.

Evra said: “I love to do things where we share the same values, and things I am passionate about.”

On social media he added: “I’m excited to announce that I joined @footballdotfun as an investor and ambassador earlier this year!

“They’re shaking up the fantasy sports world, and Patman had to jump in.

“Together we’re bringing a new energy to fans everywhere and with the World Cup coming, the timing couldn’t be better.

“I’ve been blessed to live this game at every level, but very few projects gave me this feeling.

“Football changed my whole life… now it’s time to give something back.”

Football.Fun launched in 2025, and it is a platform that lets users buy tokenised “player shares” from real‑world footballers, compete in twice‑weekly tournaments, and earn rewards based on actual match performances, goals, assists, clean sheets, tackles and more.

It blends fantasy sports mechanics with a peer‑to‑peer marketplace, allowing users to trade, hold or contract players, merging investment‑style strategy with football fandom.

Evra’s involvement comes on top of his recent venture into global real estate: in October 2025 he was announced as Project Partner for Colibri Views, Major Developments’ flagship tower in Ras Al Khaimah, further proving his business ambitions extend far beyond the pitch.

For Manchester United, Evra’s leap into Web3 and real estate underscores how former players can maintain influence and relevance years after their playing days, something the club’s hierarchy is keen to acknowledge as they continue building a lasting legacy both on and off the field.