Premier League set for £750m revenue boost

Manchester United have operated in an era where the financial landscape of English football is changing rapidly.

From ongoing debates around financial sustainability to discussions over redistribution with the EFL, the Premier League’s commercial power has never been more scrutinised.

United, who recently featured in discussions over broader league strategy and governance amid the Sir Jim Ratcliffe controversy and ongoing structural changes at Old Trafford, remain one of the division’s biggest global revenue drivers.

Any major commercial shift at league level will inevitably have implications for clubs of United’s size and stature.

Now, according to Sky News, Premier League clubs have been informed that the competition could generate an additional £750m per year by centralising perimeter advertising sales and expanding its top-tier commercial partnerships.

It’s reported that the 20 top-flight clubs were told at a recent shareholder meeting that executives are exploring a restructuring of certain commercial rights.

The proposal would see 60% of pitch-side advertising sold centrally, rather than individually by clubs.

Additionally, the Premier League could increase its number of primary commercial partners from seven to ten.

Current top-tier partners include brands such as Barclays, Microsoft, EA and Guinness.

Initial modelling presented to clubs suggests these changes could deliver an extra £750m annually, significantly increasing the league’s central revenues.

For a club like Manchester United – historically one of the Premier League’s commercial heavyweights – centralising more advertising inventory raises important strategic questions.

United generate enormous matchday and sponsorship income independently.

If more rights are pooled at league level, it could alter how clubs structure their own sponsorship portfolios, particularly where there may be conflicts between club-level partners and league-wide deals.

One club executive reportedly raised concerns at the meeting that expanding the number of league partners could create clashes with individual club agreements – something that would be especially relevant for globally branded institutions like Manchester United.

It is stressed that discussions are currently exploratory, with no firm decisions taken.

The Premier League declined to comment publicly.

However, the scale of the projected revenue uplift underlines the enduring global appeal of English football – and highlights how commercial innovation remains central to the league’s long-term strategy.

For the Red Devils, whose own financial position has been a recurring talking point in recent months, any substantial increase in central distributions could play a significant role in shaping future investment, squad planning and infrastructure decisions.