Ryan Reynolds’ Wrexham still searching for first win in second-tier return

After surging into a 2–0 lead through two Kieffer Moore goals, Wrexham collapsed after the break, conceding twice and leaving the pitch to boos from their own supporters.

It was a familiar theme. Defeats to Southampton and West Brom had already underlined the gulf in quality at this level. Against Wednesday, the issues were more psychological.

“We looked like a Championship team in the first half and a First Division team after the break,” admitted manager Phil Parkinson, via Sky Sports. “The game should have been out of sight, but credit to Wednesday. They responded from 2–0 down and we never got to grips with the game in the second half.”

There has been no shortage of investment, however. Wrexham spent roughly £23.6M ($31.9M) this summer, including a club-record £10M ($13.5M) on forward Nathan Broadhead, £7.5M ($10.1M) for defender Callum Doyle and the high-profile capture of former England international Conor Coady. 

On paper, Parkinson has a stronger, deeper squad than many rivals, but injuries and defensive frailties have already disrupted the campaign. The Championship allows no margin for error, a stark contrast to life in the lower leagues, and Wrexham has found that out quickly.

Off the pitch, however, the momentum continues. Kit sales have soared, sponsors keep arriving and the Emmy-winning Welcome to Wrexham series has propelled the club into the global spotlight. 

Revenues are projected to rise again this season, cementing Wrexham's place as one of the most commercially powerful clubs outside the Premier League.

That duality, Hollywood glitz against the grind of the Championship, defines Wrexham at present. For Reynolds and Mac, the narrative remains compelling. For Parkinson and his players, the task is far more immediate as they have to begin converting profile and spending power into points.

The Championship is unforgiving, and the early signs suggest survival, not promotion, may be the realistic goal. Their first win would ease the tension and quiet the doubters. Until then, the pressure only grows.