Electronic Arts Says 'No' to Raising Game Prices—But Can It Back That Up?

Electronic Arts has decided to step away from the pack—at least for now. In an investor call that caught the ears of gamers and analysts alike, CEO Andrew Wilson confirmed that EA has no plans to increase game prices, even as industry giants like Microsoft and Nintendo start pushing base prices closer to $80.

Yes, you read that right. Electronic Arts—yes, that EA—says they’re sticking to $70. But before we throw confetti, let’s look at what they’re really saying… and what they’re not.

What Electronic Arts Actually Said

Wilson told investors the goal was to deliver “incredible quality and exponential value” at every price point—from free-to-play games all the way up to premium deluxe editions.

“Whether we’re doing something that costs a dollar or $100, our objective is always to deliver incredible quality and exponential value for our player base.”
– Andrew Wilson, Electronic Arts CEO

He also emphasized that the traditional “shiny disc in a plastic box” era is largely behind them, and that EA’s digital-first model allows them to scale offerings without touching the price tag.

Electronic Arts CFO Stuart Canfield echoed this, confirming that the company has reflected no pricing strategy changes in its latest fiscal guidance.

Context: What Everyone Else Is Doing

This statement comes just days after Microsoft confirmed it’s raising Xbox hardware and accessory prices—just in time for the holiday 2025. There’s also buzz that $80 might become the new standard for AAA games, especially for big holiday releases.

Meanwhile, Nintendo Switch 2 games are already getting priced at $80 out the gate, with Mario Kart World and other first-party titles locked in at that tier. The console itself? $450—and that’s before tariffs hit full force.

But… Are They Actually Delivering Value?

Let’s not forget: EA just laid off around 100 developers at Respawn (yes, Apex Legends folks), and announced wider organizational cuts affecting 300 more. So sure, they say they’ll deliver quality—but they’re simultaneously cutting the very people who create that quality.

The pricing might not go up, but if the product suffers? It won’t matter if it’s $70 or $100.

Final Thoughts

It’s nice to hear that EA isn’t jumping on the price hike bandwagon… yet. But with internal cuts and economic uncertainty looming, we’ll believe in that “exponential value” when we see it on screen—not in a slide deck.