HoYoverse embraces music company reputation with third music video trailer in a row

HoYoverse isn’t going to beat the allegations of being a music company that makes some video games on the side any time soon, so it appears that the company fully embraced that reputation: Its three latest character trailers for Genshin Impact’s Xilonen, Zenless Zone Zero’s Burnice, and Honkai: Star Rail’s Rappa have all been straight-up music videos. Rappa’s trailer, called No Dazzle, No Break, garnered a quarter million views in the three hours since its release and features an original song performed by popular Japanese artist Reol – fitting, for someone with a few rapper characteristics. Things went into a more memey direction – one may even call it brainrot – for the Burnice trailer, which sits on over three million views just under a week after release. HoYoverse went so far as to release an official one hour loop of the song, which has over 1.5 million views all by itself. Suffice to say, Burnice is living rent-free in many people’s heads at the moment Xilonen, who’s got some DJ characteristics, got a