Pokemon’s 2-Month Brilliant Museum Takeover

Pokémon is teaming up with London’s Natural History Museum for a two-month pop-up store in early 2026. Learn what to expect, how to get tickets, and why fans are cautiously optimistic after the Van Gogh Museum chaos.

Pokémon Brings Pop-up Magic to London’s Natural History Museum

In a move that blends pop culture with educational charm, The Pokémon Company has announced a new collaboration with London’s Natural History Museum. From January 26 to March 22, 2026, the museum’s Cranbourne Boutique will transform into a temporary Pokémon Center, offering exclusive merchandise and immersive experiences for fans of all ages.

This two-month event marks another high-profile crossover for Pokémon, following its 2023 partnership with the Van Gogh Museum in Amsterdam. That earlier event, while creatively ambitious, was marred by overwhelming crowds and scalper-driven chaos, especially surrounding the limited-edition Pikachu Van Gogh card. The Natural History Museum collaboration, however, appears to be taking a more measured approach.

Tickets for the pop-up will go on sale on October 1, 2025, and are expected to sell quickly. While no promotional card has been confirmed, the ambiguity has sparked speculation among collectors and scalpers alike. The Pokémon Company responded to inquiries with a cautious statement: “We have nothing further to announce at this time,” leaving the door open for potential surprises.

Exclusive Merch and Lessons from Van Gogh Mayhem

One confirmed highlight is a special Pikachu plush, featuring the beloved character hugging a miniature version of the museum- a nod to the venue’s iconic status and the whimsical spirit of Pokémon. All merchandise will also be available online through the museum’s website, offering fans an alternative to in-person shopping.

The shadow of the Van Gogh Museum event will loom large. That 2023 collaboration saw fans flood the museum in pursuit of the rare Pikachu card, leading to crowd control issues and even staff dismissals. This time, organizers seem intent on avoiding similar pitfalls. The extended duration of the pop-up and the ticketing system is designed to spread out attendance and reduce pressure on the venue.

Still, the lack of clarity around potential promo items has stirred anxiety. If a card is announced later, ticket demand could spike dramatically, potentially locking out genuine fans in favor of resellers. For now, the absence of a confirmed card may be a blessing in disguise, allowing for a smoother rollout and more enjoyable experience.

Whether you’re a seasoned collector or a casual fan, the Pokémon x Natural History Museum collaboration promises a unique blend of nostalgia, discovery, and exclusive goodies. Just be sure to mark your calender-October 1 could be your only shot at securing a ticket before they vanish like a wild Abra.

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