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Boozer twins add to impressive NIL valuations with latest deal

Originally posted on Athlon Sports | By Jeff Hauser | Last updated Aug 3, 2025 2:39 PM ET

The Boozer twin have taken a stylish step into the NIL world by inking a new deal with Crocs, joining a growing list of high-profile college athletes representing the iconic footwear brand.

Crocs has been aligning with athletes at the top of their respective sports. With both talent and personality, and the Boozers twins fit the bill perfectly.

Cameron Boozer is one of the top prospects in his class, but is already being hailed as the next "big wave" in college basketball. Cayden, who is a high-level prospect in his own right, brings added marketability with the duo's built-in star power.

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The Boozers new partnership with Crocs reinforces the company's push to stay culturally relevant among Gen Z consumers.

While the terms of the agreement were not publicly disclosed, it’s clear this deal adds to Cameron Boozer’s rapidly growing NIL value. Crocs’ decision to sign both twins further adds to their intentions in the marketplace.

Crocs previously partnered with college sports influencers like Olivia Dunne and Paige Bueckers. The Boozer twins are just the latest additions to a growing roster of brand ambassadors.

As college athletics continues to embrace the NIL era, Crocs is proving to be a savvy player in the space that's not even five years into existence. They're pushing ahead to be competitive with the traditional footwear like Nike and Adidas, but know they're in their own lane.

This article first appeared on Athlon Sports and was syndicated with permission.

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