
Few players have shaped the recent growth of women’s basketball like Indiana Fever guard Caitlin Clark. After a historic college career at Iowa that made her one of the most recognized athletes in the country, Clark carried that momentum into the WNBA. Her record-breaking rookie season in 2024 earned her the Rookie of the Year award and helped boost the league’s ratings and attendance to all-time highs.
Beyond her on-court achievements, Clark has become a global figure, drawing major endorsement deals and national media attention. Her combination of performance, popularity and marketability has made her one of the most influential athletes in sports today — and that influence continues to grow into her third professional season.
On Wednesday, Clark’s growing profile reached another milestone when Forbes named her No. 4 on its list of America’s 25 Most Powerful Women in Sports. She ranked above established WNBA figures such as Unrivaled co-founders Napheesa Collier and Breanna Stewart (No. 9), four-time MVP A’ja Wilson (No. 15), South Carolina Gamecocks head coach Dawn Staley (No. 20), Las Vegas Aces coach Becky Hammon (No. 22) and Clark’s agent Erin Kane (25).
The recognition underscored how her impact extends well beyond the WNBA, but it also reignited debate surrounding her reported four-year, $28 million deal with Nike.
Following the Forbes announcement, a basketball reporter and podcaster took aim at Kane for negotiating what she viewed as an undervalued agreement. Rachel DeMita of Courtside Club criticized the contract, calling it “actual robbery” and “the biggest joke,” arguing Clark should be earning $28 million annually instead of over four years.
Caitlin Clark getting a 4 year, $28 million deal from Nike will always be the biggest joke... pic.twitter.com/VOc1Pd8qqI
— Courtside Club (@CourtsideClub_) October 23, 2025
The post drew quickly reactions from fans, some agreeing with her take:
“What she did with CC’s deal is unthinkable,” one user wrote.
“They need to give her a percentage of sales,” another fan added.
“She was robbed,” a third fan noted.
“Delusional at best, 28 million a year lol,” another fan said.
“The worst shoe deal ever for the one and only Caitlin Clark. Esp the 8 years are malpractice,” one fan posted.
The criticism reflects how many view Clark’s influence as unmatched in today’s women’s sports landscape. Fans argue that she has become the most marketable figure in a league that is growing at a fast pace and should have earned more from the deal.
Since Clark signed with Nike, comparisons have been drawn to NBA legend Michael Jordan’s first contract with the brand, which started modestly but later became immensely profitable through royalties and brand partnerships. However, the financial structure of Clark’s deal remains undisclosed, leaving uncertainty over whether similar incentives exist.
Often dubbed the “MJ of the WNBA,” Clark’s influence on the sport has been transformative. Her latest ranking among Forbes’ most powerful women highlights her position as the league’s leading ambassador — one whose market value, fans argue, should now match her impact.
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