Jewelry brand gorjana goes big with athlete signings led by UCLA’s Betts sisters

Ahead of the new school year, a Southern California-based jewelry brand has jumped into NIL in a big way, curating a roster of college - and professional - female athletes as endorsers and co-creators of pieces of their own. Headlined by the Betts sisters of UCLA basketball - reigning All-American and Defensive Player of the Year Lauren and freshman-to-be Sienna, a Five-Star recruit and McDonald's All-American - the gorjana Sports Club was created to celebrate and support women in sport and to inspire the next generation of game changers, according to the brand. In addition to the Bruins' sister duo, gorjana's athlete signings includes top USC beach volleyball recruit Kyra Zaengle, rising WNBA star Cameron Brink of the Los Angeles Sparks, Reilyn Turner of the Portland Thorns, tennis player Jessica Pegula, volleyball players Brooke Nuneviller and Merritt Beason and the U.S. Women’s National Team Players Association. Per gorjana, their athlete roster features "trailblazing pros, powerful partnerships and risin