
For Kara Lawson, the Amazon move feels like one for the money, two for the show, and three to get ready for an even bigger stage ahead.
After six seasons leading the Duke Blue Devils, Lawson is adding another major role to her resume as a WNBA analyst for Amazon Prime Video, and she recently revealed how the move could also strengthen her chances to get associated with Team USA ahead of the 2026 World Cup in Berlin.
On May 6, Kara was interviewed by Front Office Sports, where she explained, “I’m not with them for a big chunk of the year, 4–5 months before the competition. And I think it’s really important that you’re present, that they see me in person watching them play as we’re trying to evaluate who’s in the best form as Sue [Bird] decides who’s going to be on the team.”
Duke women's basketball coach Kara Lawson tells FOS that a key reason she took Amazon's WNBA broadcasting job was to stay close to Team USA's 2026 World Cup roster.
— Front Office Sports News (@FOS_News_) May 6, 2026
"It's really important that you're present. That they see me in person watching them play." pic.twitter.com/etJceIW72N
She also said, “I wanted to make sure that I was present at WNBA games this summer.”
And with 16 years of broadcasting experience at ESPN and as the former lead analyst for the NBA’s Wizards, Lawson said she saw the opportunity as a natural fit.
At the same time, the 45-year-old coach revealed she was already planning to attend WNBA games this season, so taking on broadcasting duties with Amazon Prime Video felt like a natural fit, especially with the platform set to stream 31 games featuring all 15 WNBA teams.
But if you look closely, another major reason behind Kara Lawson’s Amazon move could be the direct access it gives her to the WNBA throughout the season.
It will allow Lawson to stay closely connected not only with players, but also with key members of her Team USA coaching staff, including Natalie Nakase, Nate Tibbetts, Stephanie White, and Jose Fernandez, all of whom worked alongside her during this year’s FIBA World Cup qualifiers and training camp.
But beyond Lawson’s Team USA ambitions, Amazon Prime Video is quietly building one of the most stacked WNBA broadcast teams the league has ever seen.
Earlier, Amazon Prime Video revealed that Swin Cash, Candace Parker, and broadcaster Michael Grady would be the only ones to lead its WNBA coverage. However, later in April, they expanded the lineup by adding Kara Lawson and several other notable basketball names ahead of the league’s 30th season.
For those who may have missed it, the updated Prime Video lineup now features Hall of Famer Cynthia Cooper, five-time WNBA All-Star Teresa Weatherspoon, former WNBA player and NBA assistant coach Lindsey Harding, veteran broadcaster LaChina Robinson, and former WNBA player and coach Ty Young.
Amazon Prime also added play-by-play announcers Lisa Byington and Mike Watts, with JayDee Dyer, Kayla Grey, and Morgan Ragan joining as sideline reporters, while Allie Clifton will host the studio coverage.
And with such a stacked lineup in place, Amina Hussein, said, “We’ve built a team that brings together championship experience, broadcasting excellence, and fresh perspectives.”
That said, what do you think about Kara Lawson’s idea of staying closely connected to the WNBA throughout the season?
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