Lexie Hull Update Emerges After Off-Court Move

Sport Beach, a global platform connecting athletes, brands, and marketers, will hold its first-ever Draft Day on Wednesday, Oct. 28, in New York City.

The invite-only event is designed as a high-stakes pitch forum for sports. Hull’s FORTA Cosmetics will join six other athlete-led ventures, each with seven minutes to make their pitch for funding, distribution and strategic support.

“Draft Day is designed to give athlete founders direct access to the people who can fund, sponsor, distribute and scale their ideas,” said Beth Sidhu, CEO of Sport Beach. “We are inviting 150 people across investing, brand marketing, media and distribution to hear these athletes present new ideas they haven’t shared anywhere before.

“By putting athletes in the room with the right decision-makers, and creating a clear structure for conversation, expert feedback and follow-through, we’re creating an environment where an idea can turn into a real opportunity. That reflects our belief that Sport Beach is where deals start.”

Hull and Guller will be making their pitch alongside the likes of NBA legend Carmelo Anthony, NFL icons Peyton and Eli Manning and San Francisco 49ers star Christian McCaffrey, who will also present their respective ventures.

As for her WNBA career, Hull will remain with the Fever next season. She signed a two-year deal with the team earlier this year, which runs through the 2027 season.

The 27-year-old will join Caitlin Clark and Aliyah Boston as the Fever’s returning core. However, Kelsey Mitchell and Sophie Cunningham, among others, are set to enter free agency.