Paige Bueckers Reveals Ambitious Goals for Future Endoresement Deals

Dallas Wings guard Paige Bueckers is targeting off-court partnerships that could help her manage the cost of living as a WNBA player.

“I’d also love to have a real estate partnership so I wouldn’t have to pay for a house,” Bueckers told LandonBuford.com. “I’d like to have a car dealership partnership, so I don’t have to pay for a car.”

Bueckers, the No. 1 pick in the 2025 WNBA Draft, is earning $78,831 in her rookie season, according to ESPN. That salary is fixed under the terms of the league’s collective bargaining agreement, leaving limited financial flexibility, especially in large markets.

“Get the most out of every partnership you sign,” she said.

According to Realtor.com, the median rent for a one-bedroom apartment in Dallas was $1,312 per month as of February. Two-bedroom units averaged $1,705. Luxury high-rises near the team’s home base in Arlington can exceed $2,400 per month, while premium rentals in downtown Dallas often surpass $4,000.

Purchasing a home is similarly costly. The median list price in Dallas was $423,500 as of March. With a 20% down payment and a 6.62% mortgage rate, monthly payments would total around $2,168.

Despite the constraints of her rookie deal, Bueckers arrived in the league with one of the highest name, image and likeness (NIL) valuations in college sports. On3 valued her NIL earnings at $1.4 million for the 2024–25 season.

She also signed with Unrivaled, the 3-on-3 women’s basketball league co-founded by Breanna Stewart and Napheesa Collier. ESPN reported her salary for the league’s 10-week season will exceed what she would make in four years on her WNBA contract.

Bueckers, 23, is one of the league’s most visible young stars with a rising portfolio of corporate collaborations and endorsements off the court.