AAA's Newest Booker: Undertaker Explains His Creative Plans For Brand

• Undertaker is helping book AAA, bringing creative input to boost production and storytelling.
• He aims to blend Lucha Libre's high-flying legacy with his storytelling and polish.
• He insists he's not remaking AAA; it's an alternative meant to widen mainstream appeal.

The Undertaker has creatively gotten heavily involved in the AAA product. Helping book what fans are watching as WWE tries to grow the brand and showcase the Lucha Libre style of wrestling, the WWE Hall of Famer sees big things for the product. On the surface, putting him on the creative team seems like an odd fit.

AAA Is Forcing The Undertaker To See Wrestling Differently

During a recent interview on What Do You Want To Talk About with Cody Rhodes, the Undertaker discussed his involvement with AAA and how he wants to help the product.

He noted:

“Helping out with creative and doing some stuff with AAA, my vision is to almost take a step back to step forward. I'm really high on the physicality and the actual in-ring stuff and things making sense, which is kind of difficult from where I've come from and then working with AAA."

He said he's in awe of how different the product is. "The Lucha Libre legacy is incredible with the masks, and then there are so many… there's this guy who then has a son who has a son. So all these legacies and all this culture is in there. What we're trying to do is honor that, but give more production value to the product and help story tell a little better."

The Undertaker has never been a wrestler who advocated for flips and fancy in-ring moves. He's a storyteller. However, Lucha Libre has often been about the physicality and high-flying aerobatics. "The things that they can do, it's amazing. And the following they have is amazing. So if I can take the best of Lucha Libre and the best of what I know and I can mold them together, I think we're going to have something that's really, really special down there."

Undertaker Doesn't Want To Change AAA

The risk of getting someone like The Undertaker involved is that his old-school ways would be imposed on the product, potentially changing it into something it's not meant to be. "But that's the key. I'm not trying to make AAA, Lucha Libre, I'm not trying to make it RAW or SmackDown WWE," he said. Instead, he's taking some elements of that, adding it to what they already do, and trying to help it appeal to a wider, mainstream audience.

He added, "And it's an alternative. It's just like the other company, RAW, SmackDown, TNA, just to give people a variety and different things to enjoy about wrestling."