AEW's shift to more storytelling is in full swing. The company is allowing Jon Moxley and The Death Riders to run wild has been the core focus in recent months. Moxley and his pitbull-like crew have been causing havoc throughout AEW, punishing everyone who stands in their way.
However, the storyline hasn't always gone smoothly. Multiple sections of the fanbase have questioned the narrative, asking for more clarity on why Moxley is trying to take over the company from within. In the past, AEW would have addressed those questions in a half-hearted promo that fell flat.
This time, Moxley finally revealed his reasoning during an appearance on "Close Up" with Renee Paquette.
“You have questions, they have questions," Moxley said. "Everybody’s got questions. They’re not prepared for the answers,” Moxley said. “We are one mistake away, one bad decision away from setting this business back 20 years. Who’s gonna take responsibility for that? I bear all the consequences around here. I take all the bullets around here. So I will bear the responsibility for everything my generation, Claudio’s generation, PAC’s generation, our generation all across the world in professional wrestling, we inherited a nuclear wasteland, and we built it up year after year after year. The business you see today, we are one mistake away from going back to ground zero. Who’s gonna take responsibility for that? Who’s gonna point fingers at who on that day? I’ll take responsibility for it.”
Allowing Moxley to address some of his motivations outside of AEW programming is smart. It's taking a page out of WWE's playbook, who often see their wrestlers pushing narratives on social media or in interviews.
Moxley has clearly laid out his motivations. He believes that he's shouldering the company's future success and that his approach and mindset must be passed on to every wrestler on the roster.
The next step should be for other members of the AEW roster to push this story further. They could go on social media and explain why Moxley is wrong. They could also do an aggressive podcast interview or even a string of Instagram or X posts — anything to keep the fanbase talking and make non-AEW wrestling fans take notice and want to explore the current story.
AEW has shown some legitimate growth in its storytelling ability and tactics. Now, the company needs to stay consistent and trust the process it's implemented. The Death Riders won't ever be NWO, but it can certainly be a vehicle to spawn some homegrown stars and spin-off angles that last for the foreseeable future.
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