Hulk Hogan's Real American Beer Tackles Arena Football Partnership

Real American Beer, the brainchild of WWE legend Hulk Hogan, is flexing its muscles in a new arena. The upstart beer brand has inked a deal to become the Official Beer of Arena Football One (AF1) for the 2025 season, bringing together two quintessentially American entities in a partnership that promises to electrify fans.

The alliance kicks off with a bang at the AF1 Kickoff in Tampa, Florida on March 7. Hogan himself will be on hand, joining NFL legend Jeff Fisher for an interview with EvergreenNOW at Armature Works Pier, followed by a fan event at Stones Throw Outdoor Bar.

"Real American Beer and Arena Football One are built the same way, brother—bold, fast, and 100% American," Hogan declared. "These teams are coming out of training camp ready to tear it up, and we're just as fired up to bring Real American Beer to AF1."

The partnership will see Real American Beer available on draft and in 24oz cans at select AF1 arenas starting April 13th, with the Albany Firebirds vs. Billings Outlaws game at MVP Arena in Albany, New York, marking the initial launch.

Jerry Kurz, CEO of AF1, echoed Hogan's excitement: "Arena Football One is built on energy, excitement and delivering an unforgettable experience for our fans. Partnering with Real American Beer—a brand that brings that same passion and all-American grit—was a natural fit."

Since its June 2024 launch, Real American Beer has rapidly expanded to 23 states, positioning itself as one of the fastest-growing premium light beers in America. This AF1 partnership follows on the heels of Real American Beer's multi-year deal with WWE and TKO Ventures, further cementing its place in the sports entertainment landscape.

James Case, Head of Growth at Real American Beer, emphasized the synergy between the brand and AF1: "Arena Football One is built for the fans, and so is Real American Beer. We love what AF1 stands for—bringing a high-quality product to Americans, a value we share with our light beer."

For fans eager to get their hands on Real American Beer, it's available in several formats, including 12 oz cans and 24 oz "Big Slam" cans. Check out the Real American Beer Finder: here to see if it's available near you. 

As Arena Football One gears up for its inaugural season kickoff on March 8, fans can look forward to not just high-octane football action, but also the perfect beer to complement the experience. With games streaming on EvergreenNOW and the Game of the Week broadcast on VICE TV, Real American Beer is poised to become a fixture in living rooms and stadiums alike.

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