Nikki Bella Heading To Fiesta Bowl To Help Expand WWE ESPN Partnership

The belt will include co-branded elements and designs inspired by the city of Miami Gardens, Florida, as well as Hard Rock Stadium, and it will also feature 136 diamonds that represent each of the teams that belong in the Football Bowl Subdivision.

On Friday, January 16, WWE and ESPN will be hosting a joint fan activation at The Miami Beach Convention Center as part of the festivities of championship weekend.

"The activation will include a custom experience in which fans can create their own entrance and walk out along a football‑inspired path with music, lighting effects, smoke and props similar to WWE or their favorite college football team," wrote Na'Andre Emerson in the SBJ report.

Without revealing any additional details, the Sports Business Journal said that fans will have the opportunity to win the CFB Champion belt through an official ESPN sweepstakes.

#1 Indiana will take on #5 Oregon in the Chick-fil-A Peach Bowl on Friday, January 9, with the winner moving on to face the winner of Ole Miss and Miami in the National Championship game on Monday, January 19. Both semifinal games, and the national title game will be broadcast on ESPN.

WWE building on previous college football presence

This is not WWE's first foray into the college football landscape. The company has been in partnership with the Big 12 for the past three seasons, which included the winner of the Big 12 Championship Game being award a custom title belt.

Texas Tech linebacker Ben Roberts can be seen holding the gold from December's game in the photo above.

The collaboration between WWE and the Big 12 expanded in 2025 when the company brought a number of episodes of Friday Night SmackDown to markets like Cincinnati, Tempe and Salt Lake City. Those shows featured heavy incorporation from the two schools who competed in the Big 12 game of the week the following Saturday.

The next WWE event on ESPN is coming up on Saturday, January 31 when the Royal Rumble goes live at 2 p.m. ET from the Kingdom Arena in Riyadh, Saudi Arabia.