Saudi group behind LIV Golf linked as potential WWE bidder

First golf, now the world championship.

As WWE contemplates a sale, a new group has emerged as a potential bidder. According to a report by Front Office Sports, the Saudi Arabia Public Investment Fund could be a possible future owner of the largest wrestling promotion.

The fund is the same group behind the LIV Golf organization, which has caused a rift in professional golf with the PGA.

Saudi Arabia is no stranger to the WWE, recently hosting a couple of pay-per-view events. However, they came with restrictions, such as limiting how much skin female wrestlers could show.

“In the same way they did LIV, there’s an unlimited faucet of dollars there,” LightShed Partners analyst Brandon Ross explained to Front Office Sports. “The Saudis are already a decent part of the profitability of the company just on those two [Saudi-based WWE] events alone. They’re trying to be relevant in the entertainment world.”

Days ago, the WWE announced that founder Vince McMahon returned to the board of directors to help explore a sale. Two other executives also returned to assist the efforts. McMahon retired after reports emerged of him paying off female employees for alleged misconduct.