What was once considered something that would never happen during the Vince McMahon era is now a reality today in the “Triple H” era. “The Forbidden Door” has been cracked open as the WWE announced a multi-year partnership with TNA Wrestling earlier today.
Although glimpses of a cross-promotion have occurred in the last 12 months (Former TNA Knockouts World Champion Jordynne Grace and Joe Hendry frequently appeared on NXT programming in 2024, highlighted by an NXT Championship match featuring Hendry and Ethan Page at No Mercy,and an NXT Women’s Championship match featuring Grace and Roxanne Perez at Battleground), nothing official had been done, leaving everyone wondering if a deal would ever get done between the two companies given the WWE’s long-standing unofficial policy of cross-promoting.
When Triple H kept mentioning the “New Era of WWE,” he was not lying, as this opens the door for many possibilities in the future with regard to cross-promoting. Ultimately, this is excellent news for wrestling fans as they have been robbed of matches that did not occur because McMahon refused to do business with any other company. Although this deal is for wrestlers from TNA & NXT to work on each other’s shows, it could be the start of something even bigger in the future. If only WWE & AEW could come to terms in the future, making some fantasy matches like John Cena vs. Kenny Omega. Wouldn’t that be something? For now, let’s see how this deal with WWE and TNA Wrestling plays out.
WWE and TNA Wrestling today announced a multi-year partnership aimed at creating unprecedented crossover opportunities within WWE and TNA programming for NXT Superstars and TNA Wrestling Stars!
MORE INFO: https://t.co/VChFl7CauW pic.twitter.com/w10AKwaYR4
— WWE (@WWE) January 16, 2025
Here are some of the details as per a press release from the WWE & TNA Wrestling.
“The agreement will enable talent to garner additional exposure across key WWE and TNA programming, including weekly flagship shows such as NXT – which airs live on The CW – and TNA iMPACT!, select WWE Premium Live Events and TNA pay-per-views, in turn bolstering their in-ring development with exposure to world-class talent and coaching.
“This historic relationship demonstrates that collaboration and competition do not have to be mutually exclusive,” said Ariel Shnerer, Senior Vice President of Content & Distribution for TNA Wrestling and Anthem Sports & Entertainment. “Our partnership allows the TNA Wrestling brand and its incredible athletes to reach a significantly wider audience, while giving WWE and NXT stars an opportunity to cross the line and gain valuable experience, as they join forces with one of the most talented rosters in professional wrestling today. The response to our collaboration over the past year has been tremendous and both companies have benefited, but the fans have reaped the greatest rewards from this talent crossover and working relationship.”
“We look forward to growing and evolving our partnership with TNA Wrestling and its outstanding group of athletes by creating new opportunities to further the development of our talent and to elevate the viewer experience at home,” said WWE Senior Vice President of Talent Development Creative Shawn Michaels.
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