Top Merch Sellers For 2025 WWE Royal Rumble Revealed

Originally posted on Wrestling on SI | Last updated Feb 6, 2025 11:32 AM ET

The 2025 WWE Royal Rumble was a smash hit.

According to WWE, the event at Lucas Oil Stadium set a handful of records that included the single-night gate record, the all-time viewership record, the record for most Royal Rumble social views, and records for sponsorship and merchandise revenue for a non-WrestleMania event.

Merchandise sales were up 95% versus last year's Rumble, and according to a report from Fightful Select, "contacts close to Fanatics" say merchandise sales did "very well." They also revealed the top sellers at the event.

Coming in at the number one spot was WWE itself, with generic merchandise taking the largest percentage of overall sales. Behind WWE, John Cena overtook last year's sales leader in Cody Rhodes, while Rhodes dropped to spot number three. Coming up behind Rhodes was Jey Uso as the fourth-highest merch seller of the night.

The report also hinted that Roman Reigns followed Uso, and that Alexa Bliss' merch "performed well." For what it's worth, the report also noted that Cody Rhodes has consistently been the top merchandise mover for the past two years, even outselling WWE on occasion.

2025 Royal Rumble Top Merchandise Sellers

1) WWE

2) John Cena

3) Cody Rhodes

4) John Cena

5) Roman Reigns

While John Cena may have been the wrestler to sell the most merch, it was Alex Bliss who got the event's biggest pop. Her surprise entrance at the #20 position stunned fans, and the latest reports have her set to join the Smackdown brand.