It had the catchphrase “Bored at Work” on the front, which makes sense if you follow his social media. He tweeted the phrase multiple times, with Damian Priest saying that to him in a match. Like Jey Uso’s “Yeet!”, Chad Gable’s “SHOOSH!”, and Jacob Fatu’s “I Love You Solo”, McIntyre is just one of the many wrestlers synonymous with a catchphrase.

In today’s WWE, the thing that gets people most over isn’t their wrestling ability. It’s the way they connect with the crowd, which is why catchphrases are so important in WWE today.

Catchphrases Give Wrestlers Their Own Identity

WWE wrestlers are known for their athletic ability and strong nature, but they must do more than wrestle to succeed. They have to connect with the crowd and be able to stand on their own two feet when it comes to cutting promos. In order to do that successfully, they have to market their character in a way that keeps people’s eyes on them.

The quickest way to do that is to find a catchphrase and attempt to get it over organically. Once something sticks with the crowd, that’s when it becomes successful. Every time LA Knight comes out, the audience says, “Yeah!”.

When Roman Reigns appears, he says, “Acknowledge Me!” to a cheering crowd. Without something that makes them stand out, a wrestler won’t be as successful in the wrestling business. A catchphrase can help a wrestler find their voice and their popularity.

They Help Drive WWE’s Merch Sales

There are plenty of ways for people to show their fandom for WWE. They can watch it every week, post about it on the internet, and tell others about their favorite wrestlers, among other things. Another way to show their appreciation for the company is to buy merchandise, either at the show or online.

You can find shirts, hats, sweaters, and many more items. On those clothing items are various designs, such as logos and catchphrases. Jey Uso’s “YEET” shirt has experienced excellent sales since its release. Given its popularity, McIntyre’s “Bored at Work” shirt has probably been selling quickly since his return on Friday.

Having a t-shirt with branding that reflects a certain wrestler’s name shows your appreciation for what they do. It’s also a bonus when they wear it on television for themselves. A catchphrase offers a branding opportunity that generates significant revenue for WWE.

Wrestling Isn’t the Only Way to Get Over

Being a good wrestler can get you really far in WWE. It can get you opportunities faster, especially if you’re in NXT. But if that’s the only thing going for you, fans will get tired of you really quickly. But if you do or say something that stands out, it will help you maintain your popularity and the fans’ interest level.

Having a catchphrase can make you stand out as an individual wrestler while also helping drive merch sales both at the arena and online. When someone sees Tiffany Stratton, they immediately think or even say, “It’s Tiffy Time!”. Likewise, Bianca Belair has been known as “The EST” for many years now.

Many pieces of clothing have been made with that slogan, and even a Cricket commercial featured her describing herself in that way. Associating yourself with a catchphrase can help your career soar to new heights organically.