WWE files to trademark ‘Yes Yes Yes’

WWE and Bryan Danielson have both filed to trademark the same phrase this year. According to records found on the US Patent and Trademark Office website, WWE filed to trademark “Yes Yes Yes” on Monday, September 30, 2024. Bryan Danielson also filed to trademark the phrase on July 29, 2024, but later mentioned in an interview that he received a legal letter from WWE in response. “Well, so, it’s weird. I applied for it, but then I got — it wasn’t necessarily a cease and desist, I got some sort of legal letter from WWE [laughs],” Danielson said to Luke James Chats in August. ““It’s really weird because my manager just texted me and said like, ‘Hey, this thing is available. Do you want to get it?’ And I was like, ‘How much does it cost?’ And it wasn’t that much. And I was like, ‘Ok, sure.’ And then shortly after that I got an email from WWE saying like, ‘Oh, this is infringing on this or that or whatever.’ And I’m like, ‘Dude, I’m not trying to sell anybody anything.’ Yeah, I just do my thing.” Records show Dani