WWE to hold fewer live events in 2025, potentially increase ticket prices

On the eve of their first anniversary after merging both WWE and UFC into the publicly-traded TKO, the brand’s president revealed some news on the live event front for WWE fans. The full audio for the call can be found below. Speaking at the Goldman Sachs Communacopia & Technology Conference Wednesday, Shapiro said they are continuing to trim “marginally profitable” non-televised live events that Vince McMahon liked to run when he was trying to expand the brand name in smaller cities and regions. Going from what Shapiro called 300 events in the McMahon era, he said they will put on 250 shows this year and then drop down to 200 in 2025 in the effort of “margin expansion” which is financial speak for an increase in a company’s profit rate. As he has done in the past, Shapiro said that they remain underpriced on WWE tickets and joked that he yells at the WWE team about not making prices higher when they are selling out so fast. He mentioned they didn’t have dynamic pricing tools in the past, indicating the