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WWE's Biggest Problem No One Talks About
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Since the merger with TKO and Triple H taking over as lead booker, WWE has been a roaring critical and financial success. The company is generating nuclear reactions across the globe, and the top of the fully healthy roster has star power akin to the "Attitude Era." The celebrity integration has helped with mainstream buzz, and the perception towards professional wrestling is far more accepting.

Despite all this talent and positive perception, the product is still lacking in plenty of areas. Fans frequently blame particular performers or specific long-term storylines for this issue, but a fundamental philosophical problem plagues programming. This issue is so simple that we tend to overlook it entirely.

In the late 90s, during WWE's peak, the creative relied on "Crash TV." Sparked by writer Vince Russo, the idea was to have nearly every character involved in an angle at all times. It led to natural unpredictability, and as a viewer with the idea that anything can happen at any time, you don't want to flip the channel.

Right now, "Raw," "SmackDown," and every non-big-four PLE are almost paint-by-numbers formulaic. WWE is so obsessed with the moments at prominent events that they seemingly punt on every other show.

There need to be long-term payoffs for the audience to get invested in, but that shouldn't come at the expense of short-term storylines. You could realistically miss months of shows from "WrestleMania" to "SummerSlam" and have a fairly good idea of what's going on.

Major titles can only change hands at these particular PLEs, and the idea of the short reign is almost extinct. It makes defenses nearly obsolete in the interim, because everyone already knows the outcome.

I tune in every Monday and Friday because it's my job, but there's no sense of urgency. It's not a "must-see" entity if I could watch a handful of X and YouTube clips to catch up on everything engaging that happened that given week.

Russo and his style burned out eventually, and having everyone in a feud could be a bit overwhelming, but that sense of chaos and volatility is sorely lacking. Waiting for the payoff with the Paul Heyman faction and the return of Cody Rhodes is gripping, but what about the stars on the rest of the card?

Perhaps "Crash TV" might be a bit much in the modern era, but this current "Ride the Wave" booking needs to go—it's Triple H's job to find a happy medium.

This article first appeared on Athlon Sports and was syndicated with permission.

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