WWE’s percentage of ownership in AAA revealed

Through new reporting, the percentage of WWE’s controlling interest in Mexican wrestling promotion AAA has been revealed.

Reported in Spanish language publication LexLatin, WWE (owned by TKO) will own 51% of AAA when the transaction completes in Q3 of 2025 with Mexican sports and entertainment company Fillip owning the remaining 49%.

The total amount of the sale has yet to be revealed. The sale itself was revealed during the pre-show for last month’s WWE WrestleMania 41.

From the report:

“The deal had a strong intellectual property component as the main value of the acquired company (part of the main assets purchased) is its intangible assets (trademarks, copyrights, and exclusive use rights, among others). Because of this, the transaction required an audit of these assets “to verify their specific characteristics, validity, and legal status, as well as a review of the licenses and other contracts entered into regarding them,” Creel explained. 

Creel, Garcia-Cuellar, Aiza y Enríquez, SC was the firm that represented Fillip in the sale. It was stated by the same firm that “several of the seller’s IP assets were subject to litigation, necessitating an analysis of potential liabilities and risks arising from the litigation.”

Roberto Cornish of Mexican legal firm Cornish+Pani Abogados that represented the sellers said that “the IP due diligence also included the structuring and documentation of AAA’s “valuable portfolio of characters, brands, and licensing agreements.'”

No other details were provided as to the audit and the potential litigation regarding AAA’s IP.

Source