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Canelo Alvarez vs Terence Crawford viewership fails to touch Jake Paul vs Mike Tyson as Netflix confirm figure
Credits: Sarah Stier/Getty Images for Netflix and Christian Petersen/Getty Images

Canelo Alvarez and Terence Crawford’s super-fight was a record-breaking hit at the box office, but failed to come within halfway of Jake Paul and Mike Tyson’s insane Netflix viewership.

In fact, the overall viewership figure for Alvarez vs Crawford didn’t even reach the number that Katie Taylor and Amanda Serrano’s rematch landed at as co-main event in Texas last November. However, Dana White’s debut in the boxing world was an undeniable success by any metric.

Last November, Paul and Tyson put on a bizarre eight-round contest that divided opinion but attracted over 108million viewers. And while Saturday night in Las Vegas attracted a monstrous viewership, it didn’t even come within ten million viewers of last year’s co-main event.

Canelo Alvarez vs Terence Crawford viewership numbers revealed as they fail to touch Paul vs Tyson

Throughout the build-up to Canelo Alvarez and Terence Crawford’s super-fight, commentator Max Kellerman would regularly repeat that viewership was expected to be the biggest in recent memory. This is due to the fact the event was not on pay-per-view, and is part of the standard Netflix subscription.

However, he began to slightly change that messaging as fight night drew closer, referring to it being the most viewed world title fight in modern history. This was likely due to knowledge that they were unlikely to hit the eye-watering viewership of Jake Paul and Mike Tyson’s farcical crossover bout last year.

Now, Netflix have revealed that Crawford and Alvarez did indeed break viewership records for world championship boxing with a whopping 41million live viewers.

A breakdown from Netflix read: “The main event scored an estimated average minute audience (AMA) of 36.6 million live+SD viewers from opening to closing bell, per VideoAmp and Netflix.

“Viewing continued into the weekend bringing an estimated AMA total of 41.4 million viewers (Live+1), making it the most-viewed men’s championship boxing match this century.”

This massive number is far and away the most viewers on a major championship bout in history. But it failed to even come within the 74million viewers that Taylor vs Serrano 2 did as the co-main event to Paul vs Tyson last November, much less the headliner itself.

A statement in November from Most Valuable Promotions and Netflix read: “The Paul-Tyson fight garnered an estimated average minute audience (AMA) of 108 million live viewers globally from opening to closing bell and continued to drive viewing into the weekend with an estimated AMA of 125 million (Live+1).”

Paul and Alvarez were deep in talks for a fight of their own earlier this year before the latter opted for a multi-fight deal with Turki Alalshikh. The American social media stars returns to Netflix this November against Gervonta Davis.

Canelo vs Crawford more than doubled Paul vs Tyson at the gate

However, the two boxing icons did succeed at demolishing Paul vs Tyson in one key metric; ticket sales. Their attendance came in at 70,482; just shy of the 72,300 recorded in November, but the amount pocketed in ticket sales was more than double.


Photo by Sarah Stier/Getty Images for Netflix

Paul vs Tyson set a non-Vegas record with their $18.1million gate. But they were blown out of the water in Sin City as Canelo vs Crawford raked in a whopping $47million+, marking the third biggest ever in boxing and the largest for a stadium show ever in America.

The only two events to do better at the box office were Floyd Mayweather’s 2015 and 2017 outings with Manny Pacquiao and Conor McGregor. They earned $72million and $55.4million respectively, despite being held in considerably smaller arenas.

This article first appeared on Bloody Elbow and was syndicated with permission.

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