What to make of Jake Paul vs. Logan Paul

For years, the Paul vs. Paul boxing match was always a big "what if" scenario in Jake Paul's infamous career. Both brothers have been knee-deep in the boxing world for the better part of the last decade, although one more than the other.

Jake Paul, 28,  has amassed an 11-1 record over the past five years. Logan Paul, 29, has significantly less ring time, going just 1-1-1 as a professional. While the younger brother has gone all-in on his lucrative boxing career, Logan Paul has put more effort into his businesses and WWE career.

As with most Jake Paul fight announcements, fans cannot decipher whether the Paul vs. Paul bout will actually occur. Even if it does, it is difficult to set expectations for what will happen in the ring.

Budding sibling rivalry

Despite sharing a bloodline, genuine hostility has grown between the brothers for nearly two years. While never growing beyond frustration, the brothers have become legitimate business rivals as their careers have developed.

The sibling rivalry initially went public on the "IMPAULSIVE" podcast in late 2023, shortly after Jake Paul beat Nate Diaz by unanimous decision to improve to 7-1. In the episode in question, the two broke into a full-blown argument in which Logan Paul claimed that Jake only has a better record than he does because he is the "easier fight."

Since then, Jake Paul has not been afraid to take slight jabs at his brother on air. After Logan Paul claimed he turned down a fight with Tyson immediately after Jake's most recent fight was announced, "El Gallo" put his brother on blast and accused him of attempting to steal the spotlight.

While brothers will inevitably clash heads over time, the Paul-on-Paul beef has bled into their business. Both Pauls are committed entrepreneurs, each starting multiple businesses on their own. However, they have notably refrained from working with each other and have actually directly opposed each other in several aspects.

Since 2021, Jake Paul has fought exclusively under the Most Valuable Promotions banner, a company he co-founded with his manager, Nakisa Bidarian. Yet, despite signing dozens of other fighters, Logan Paul has distinctly withheld from fighting for MVP. In his lone boxing bout since MVP's arrival, Logan Paul fought for Misfits Boxing, the promotion founded by his younger brother's nemesis, KSI.

Aside from occasional guest appearances, the Paul brothers do not even host podcasts together. Logan Paul has hosted the "IMPAULSIVE" podcast since 2018 while Jake Paul continues to host "BS w/ Jake Paul." Many advise keeping business and family separate, but the way both have approached their careers has been strikingly combative.

Is the Jake Paul vs. Logan Paul fight real?

At the end of the day, the two are still brothers and still show undivided support for each other's careers. Logan Paul was still in Jake's corner when he handily dismantled Tyson in November 2024. The Paul vs. Paul fight has just seemed to grow beyond just a promotional bluff.

Many can critique Jake Paul's boxing career, but nobody can question his business model. He may not ever be involved in a nail-biting barnburner, but nobody has been better at generating mainstream interest in boxing.

Barring injury, the Paul brothers will throw leather on March 27. There is too much money on the line for the announcement to lead to anything else. However, whether or not they intend to actually hurt each other is another question. Per the initial announcement, nothing about the fight other than the date — including the venue, rounds, glove size, etc. — has been publicized.