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Arizona's Caleb Love Makes NIL Announcement Amid NCAA Tournament

Originally posted on Athlon Sports | By Max Escarpio | Last updated Mar 24, 2025 9:38 AM ET

The Arizona Wildcats are heading to the Sweet 16, led by the success of Caleb Love and Tobe Awaka.

During the second round of the NCAA Tournament, the Wildcats defeated the Oregon Ducks 87-83. Their round of 32 win over No. 5 Oregon came days after their victory over Akron in the first round.

Love has been the heartbeat of the Wildcats' roster all season, which hasn't stopped amid March Madness.

As the Arizona guard leads his team into the Sweet 16, he recently shared some exciting NIL news.

During the madness, Love took to social media, revealing his partnership with Wingstop.

"These Wingstop flavors are making it ALL the way," Love said.

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Love's NIL deal with Wingstop adds to his long list of partnerships during his collegiate career, having signed with the following brands during his stint with the Wildcats and previous playing career with the North Carolina Tar Heels:

Mondelez

The NIL Store

Powerade

Keurig

Skims

RITZ Crackers

Continental Tires

Outback Steakhouse

In the win over the Ducks, Love posted 29 points, nine rebounds and four assists.

So far this season, his second year at Arizona, Love has recorded 16.8 points, 4.4 rebounds and 3.5 assists per game, leading the Wildcats in average points.

This article first appeared on Athlon Sports and was syndicated with permission.

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