Cooper Flagg Reveals New Partnership Ahead of NBA Draft

The new deal with Boss further cements Flagg’s brand appeal, having already notched several major partnerships.

He signed a landmark shoe deal with New Balance before his freshman season and made history as the first men’s college basketball player sponsored by Gatorade.

On the hardwood, Flagg’s 2024-25 campaign at Duke was nothing short of stellar.

The Newport, Maine, native led the Blue Devils to the NCAA Final Four, averaging 19.2 points, 7.5 rebounds, 4.2 assists, 1.4 steals and 1.4 blocks per game in 37 starts.

His trophy case now boasts virtually every major national honor: Naismith College Player of the Year, Wooden Award, Lute Olson Award, Julius Erving Award and Wayman Tisdale Award.

In the ACC, he swept Player of the Year, Rookie of the Year, First-Team All-ACC and All-Defensive Team honors.

In high school, he was a McDonald’s All-American, Gatorade National Player of the Year, Mr. Basketball USA and a USA Basketball Male Athlete of the Year after dominating the Under-17 World Cup. 

Before the draft was even underway, the stage was perfectly set for the NBA's biggest new star to take the league by storm.