Kansas Basketball Announces New Coaching Promotion

Kansas basketball is putting its chips on continuity and internal growth. On Tuesday, head coach Bill Self confirmed Jeremy Case will be elevated to associate head coach, making him the only assistant on the Jayhawks’ roster to hold that title.

Case’s journey to this point is deeply rooted in the Kansas program. A former guard for the Jayhawks, Case joined KU’s staff in August 2016 and earned a full-time assistant role by April 2021. His work behind the scenes in recruiting, player development, and culture has increasingly drawn praise from Self and observers alike.

Self himself noted that the promotion had been on the table during staff discussions this past spring, but was held back until coaching changes stabilized. “Jeremy has done a tremendous job as an assistant coach since 2021,” Self said in the release. “He has played a big role both on the court and in the new world of college basketball recruiting.”

The timing is notable. Kansas has undergone staff shifts this offseason: Norm Roberts retired, Jacque Vaughn joined the staff, and Chase Buford departed for a professional opportunity. The reorganization created a natural moment for Case’s rise. With Case’s promotion, Self is signaling faith in internal continuity even amid external turbulence.

In his two full seasons as an assistant, Case has been closely involved in a KU program that claimed a national championship in 2022 while racking up Big 12 titles, tournament runs, and NBA draft picks. During his larger tenure on staff (including his earlier role as video coordinator), his fingerprints are visible on several recruiting wins and player development success stories.

For fans and insiders watching Self’s eventual succession planning, this move has broader implications. Self has long spoken warmly of Case’s potential and placed him among internal candidates to take the helm when the time comes. With this new role, Case gains not just title and prestige, but a stronger positioning within the program.

In the ultra‑competitive Big 12, titles and roles matter. Kansas is betting that Case’s promotion helps maintain trajectories in recruiting, development, and identity. They’re not just elevating an assistant; they’re ensuring that the next page in KU hoops starts with someone deeply embedded, trusted, and ready.