There's a game within the game. The process of earning the best seed possible in the NCAA Tournament is sometimes as simple as winning as many games as possible. However, as college basketball's field of bracketology has grown and the edges become more competitive, the meta has changed.
In college football, the top programs in the country often face mediocre to low competition levels in non-conference play — an effort to avoid any losses where possible to maximize wins. With such a small margin for error, some teams can not afford to lose any games or risk missing out on the College Football Playoff.
With 68 teams in the March Madness bracket, though, there is more room for teams to take on quality losses, especially as they jockey for positioning among the field. This makes it more important for teams to schedule quality opponents in non-conference competition as they look to improve their résumés.
The Texas Tech Red Raiders' non-conference schedule is no gauntlet, but it's no cakewalk, either. The home games at United Supermarkets Arena are uninspiring, but the Red Raiders will put themselves to the test on the road and at neutral sites in 2025.
The full non-conference schedule is officially here ⤵
— Texas Tech Basketball (@TexasTechMBB) September 7, 2025
Which game are you looking forward to most? pic.twitter.com/btghkYm1yE
"In the Big 12, going from 20 games to 18 games, we needed to add a couple of games that we knew would be significant that matched the strength of schedule for our league," said Texas Tech head coach Grant McCasland.
"There's just an edge that you have to compete with in the Big 12, and everybody says it, but there are no nights off. And so, how do you create that same intensity in the non-conference [schedule]?"
Seven of the 16 programs in the Big 12 made it to The Big Dance in 2024, and 12 teams were ranked inside the top 75 by KenPom at the end of the season. This season, the Red Raiders will face four teams — Illinois, Memphis/Purdue, Arkansas, and Duke — who are coming off of NCAA Tournament runs, allowing them to stack the résumé before conference play even begins.
However, only one will come in a true road environment. The Red Raiders play the first stage of a home-and-home with the Illinois Fighting Illini in 2025, with the matchup returning to Lubbock, Texas, in 2026.
Every other non-conference game will tip off at a neutral site: Wake Forest and either Memphis or Purdue in Nassau, Bahamas; LSU in Fort Worth; Arkansas in Dallas; and Duke in New York City.
A date with Duke at Madison Square Garden, a matchup met with emotion for Texas Tech fans, may be the most highly anticipated game on the schedule. However, McCasland also brought attention to the value of the games against LSU and Arkansas in the DFW metroplex.
"Playing in the Metroplex, I think, is a big deal, and having an opportunity to have, not only playing there, but having quality opponents and then trying to create a home-court, neutral-court combination," said McCasland.
Tech is playing LSU at Dickies Arena in Fort Worth, the fourth time the program has played there, all since 2020. This is also the team's third year in a row at Dickies Arena; the Red Raiders have visited the stadium each year under McCasland's leadership.
Similarly, they face off in a renewed rivalry with Arkansas at the American Airlines Center in Dallas, home of the Dallas Mavericks, where the Red Raiders have not played since 2018.
Rivalry renewed in Dallas ✔️ pic.twitter.com/svyL2I7fFn
— Texas Tech Basketball (@TexasTechMBB) September 5, 2025
McCasland sees the opportunity to tap into Texas Tech's fan base in the Dallas-Fort Worth area, which could be crucial to elevating the Red Raiders' schedule. If the program continues to play games in the Metroplex, like they have in recent seasons, they could create a strong home-court advantage in a location that will be credited in bracketology formulas as a neutral site.
So far, the results have been middling; Tech went 1-1 over the last two seasons at Dickies Arena, with a loss against a Tournament-bound Texas A&M squad in 2024. However, establishing a foothold in the DFW area could prove fruitful in the long run, especially as the Red Raiders look to contend not just for the Big 12 but for national titles.
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