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North Carolina freshman Caleb Wilson turns heads with multimillion-dollar deal
McDonald’s All American West forward Caleb Wilson shoots the ball during the Sprite Jam Fest at Barclay's Center in March. Pamela Smith-Imagn Images
North Carolina freshman Caleb Wilson has inked a multi-year, multi-million dollar endorsement deal, according to a report. ESPN NBA Insider Shams Charania reported on Monday that Wilson has signed a deal with New Balance. Wilson is now part of a New Balance NBA crew that includes Kawhi Leonard, Tyrese Maxey, Jamal Murray, Darius Garland, Zach Lavine, Aaron Nesmith, Dejounte Murray and Cooper Flagg. An ESPN Class of 2025 top-five recruit, Wilson confirmed the deal on social media. Wilson, 19-year old out of Atlanta who is set to compete for the Hubert Davis and the Tar Heels during the 2025-26 season, is projected to be the eighth pick in the 2026 NBA Draft. “At 6-9, Wilson looks the part with an outstanding frame, length and developing two-way versatility that could be harnessed into a very intriguing package long term. He can push off the defensive glass and pass on the move,” noted by ESPN’s Jonathan Givony in a mock 2026 draft. “Wilson's intensity level and outside shooting need work, but he has attribute

This article first appeared on NIL on SI and was syndicated with permission.

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