College Stars Watkins, Chiles Featured in Nike Super Bowl Commercial

The last time Nike aired a Super Bowl commercial, college athlete superstars JuJu Watkins of USC and Jordan Chiles of UCLA weren't alive. For the first time since 1998, the global sports brand leader launched a TV spot on the biggest marketing stage and during the Eagles versus Chiefs matchup that featured an iconic roster of women from both the professional and college ranks. Watkins and Chiles joined the likes of WNBA stars Caitlin Clark, A’ja Wilson and Sabrina Ionescu plus Olympic gold medalist track and field sprinter Sha’Carri Richardson and the world No. 1 tennis player Aryna Sabalenka, among others in Nike's "So Win" advertisement. Grammy-winning rapper Doechii voiced the commercial that was set to Led Zeppelin’s “Whole Lotta Love.” The campaign includes the 60-second anthem that debuted during Super Bowl LIX, still photography and a social media extension that illustrates Nike’s belief in the power of sport. “At Nike, we make sure the athlete is at the center of everything we do, from product creati