Gatorade Makes JuJu Watkins, Cooper Flagg Reveal

Originally posted on Athlon Sports | By Taylor Hartman | Last updated Mar 17, 2025 7:50 PM ET

In a move that underscores its commitment to the next generation of basketball stars, Gatorade has unveiled JuJu Watkins and Cooper Flagg as its latest brand ambassadors. While both athletes bring undeniable talent, the spotlight shines on Watkins, the USC Trojans' standout guard, who continues to redefine women's college basketball.

Watkins, averaging 24.4 points per game this season, has led USC to a number one seed in the NCAA Tournament, earning accolades like the Ann Meyers Drysdale Award. Now, her partnership with Gatorade adds another highlight to her growing legacy. As a former Gatorade National Player of the Year, Watkins embodies the brand's ethos of perseverance and excellence.

Gatorade's latest campaign, "The Take," features Watkins alongside Cooper Flagg and Paige Bueckers, emphasizing their journeys through the challenges of elite basketball. Watkins delivers a memorable line in the ad: "Without struggle, there is no progress," encapsulating her approach to the game. This mantra inspired her collaboration with Gatorade on a limited-edition squeeze bottle.

JuJu Watkins, Paige Bueckers and Cooper Flagg for @Gatorade ✌️#IsItInYou? ⚡️ pic.twitter.com/aEvnCcuzuV
— Watkins Report (@JWatkinsReport) March 17, 2025

The custom-designed bottle celebrates Watkins' roots in Watts, California, featuring her signature and a unique gator-skin grip. It's not just functional but a symbol of her relentless drive. This release strengthens Gatorade's connection with rising stars, with Watkins becoming a beacon for young athletes.

For USC, Watkins elevates the program's profile as they push for a deep run in March Madness. With Gatorade by her side, her legacy continues to grow on and off the court.

This article first appeared on Athlon Sports and was syndicated with permission.

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