New Paige Bueckers Details Revealed After Announcing Exciting News

Paige Bueckers hasn’t even suited up for a WNBA game yet, but her off-court success is already making some waves.

On April 11, Ally Financial announced a new endorsement deal with Bueckers, adding the former UConn star and 2025 No. 1 overall pick to its growing roster of WNBA athletes. 

She joins Breanna Stewart of the New York Liberty and Sydney Colson of the Indiana Fever as part of the brand’s high-profile push into women’s basketball.

The deal marks another big win for Bueckers, who also signed a three-year agreement with the Unrivaled women’s pro basketball league earlier this week. 

Between brand partnerships and league exposure, her pro career is off to a fast start—before she’s even stepped on the court.

Speaking to CNBC Sport on Thursday, Andrea Brimmer, Ally’s chief marketing and PR officer, shared why the company targeted Bueckers for the deal.

“Think about her social currency alone and her followership… that’s an incredible footprint that she already has,” Brimmer said. “The second thing is, there’s an authenticity. She has a great interest in financial literacy and financial education… we like to find people that share our values.”