Cheez-It out, Pop-Tarts in this college football bowl season

Cheez-It will retain the rights to the Citrus Bowl despite cheese and citrus fruit belonging nowhere near each other. That means we won't entirely get rid of the iconic Cheez-It bath given to the winning coach instead of a traditional Gatorade bath, just one less than we got last year.

On the plus side, it also means we don't have to worry as much about the absurd grammatical insistence from Cheez-It that multiple items of its product are called "Cheez-It crackers" and not just "Cheez-Its." 

Please, Pop-Tarts, don't start referring to one of your items by itself as a "Pop-Tart pastry." This needs to be a relationship built on trust.

While we keep our fingers crossed as to any grammatical issues with Pop-Tarts, a bigger question is what are they going to do for the postgame bath? Will teams use those miniature Pop-Tarts or the larger ones? What flavor? Frosted or not frosted? (To answer that last question, it's always "Frosted.")

The Pop-Tarts Bowl has undergone so many name changes you'd think it was in the witness protection. It began as the Blockbuster Bowl in 1990 before becoming the Carquest Bowl three years later. From 1998-2000, it was the MicronPC Bowl. It then went by Tangerine Bowl, Champs Sports Bowl, Russell Athletic Bowl and Camping World Bowl before Cheez-It took over as the sponsor in 2020.