The current college football landscape is all about who can raise the most money.
The Wisconsin Badgers aren't among the big spenders in the sport, but one famous alumnus is looking to change that.
Barstool Sports personality Dan Katz, who is known by the nickname "Big Cat," graduated from the University of Wisconsin in 2007.
Some of his followers want to see him put more money into the football program, but he has his eyes on an even bigger financial target.
During his FS1 show "Wake Up Barstool," he made a public plea to an even wealthier Wisconsin graduate.
“Colin Huang, if you’re listening, we should talk!”
— Ryan Glasspiegel (@sportsrapport) September 23, 2025
Badger football needs financial aid. pic.twitter.com/E3wv9h2jek
"We need more money, and people obviously blame me because they wildly overrate how much money I have," Katz said. "I did find, the guy who invented Temu, Colin Huang, he got his master's from Wisconsin, so I'm trying to get in contact with him."
More specifically, Huang is the founder and former CEO of the e-commerce company Pinduoduo (PDD), which owns the online marketplace company Temu.
He got his master's degree in computer science from UW-Madison in 2004 and started his career at Google before becoming a self-made billionaire.
"Colin Huang, if you’re listening, we should talk," Katz said. "He has like $50 billion. He probably was in Madison for like 12 months and thought it was too cold and hated it and went back to China, but... let's talk!"
The savior of Wisconsin football pic.twitter.com/uM49HawD7I
— Badger Barstool (@badgerbarstool) September 23, 2025
Big Cat exaggerated Huang's wealth slightly. The most recent estimate from Forbes has the Chinese business mogel valued at $43 billion, which makes him the 37th most wealthy person in the world.
If someone with as much money as him invested into the football program, it would obviously be a game-changer for recruiting and NIL funding.
It's highly unlikely that Katz will be able to pull off the miracle, but it's a valiant fundraising effort at a time when the athletic department is looking for ways to turn things around.
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