Big 12 Conference Announces New Partnership with WSC Sports

According to a press release from the Big 12 on Tuesday, the conference has announced a brand new partnership with WSC Sports to “elevate the league’s digital presence.”

WSC Sports, a pioneer in AI-powered sports content technology, allows the Big 12 to create customized content for several of its high-profile sports, as noted below.

Here’s a look at the entire release, courtesy of the Big 12 website.

WSC Sports, the pioneer in AI-powered sports content technology, has partnered with the Big 12 Conference to elevate the league’s digital presence. Through WSC Sports’ advanced AI technology, the Big 12 creates customized video content for football, men’s basketball, and women’s basketball and instantly distribute these highlights for its 16 members across social media and all the Conference’s content platforms, including its Big 12 Studios FAST channel.

“The Big 12’s partnership with WSC creates content for the Conference, our members, and their fanbases that is automatically delivered to them in real-time,” said Big 12 Chief Marketing Officer Tyrel Kirkham. “This cutting-edge resource not only creates valuable video resources for the Conference and its schools, but it amplifies our storytelling efforts across all 16 campuses.”

Since launching at the start of football season, the Big 12 created over 9,500 videos of nearly 550 hours of content using the AI-powered system: from condensed games and game highlights to individual player clips. The influx of content also spurred growth in its digital presence, which powered the Big 12 Conference’s YouTube channel year-over-year growth of 5,290% in number of posts, 2,212% in video views and 3,333% in subscribers gained.

“WSC Sports is committed to bringing our cutting-edge AI solution to college athletics, helping universities strengthen connections with their students and athletes, as well as expand their brand on a global scale,” said Joe DaCosta, Head of College Sports. “As the Big 12 season kicks into high gear, we’ve already seen some incredible sports moments from schools across the country. We’re excited to help showcase these moments and contribute to a growing sports community within the Big 12.”

For more information on WSC Sports, please visit wsc-sports.com. For more information and scheduling details on the Big 12 Conference, visit big12sports.com.

About WSC Sports
WSC Sports, the pioneer in AI-powered sports content technology, empowers the NBA, ESPN, YouTubeTV, LaLiga and 460 other sports organizations to connect with their fans through AI-tailored sports content experiences. WSC Sports’ platform automates the creation, management and distribution of content, enabling sports rights holders to expand reach, grow fan bases, and unlock revenue opportunities across digital platforms. For more information, visit WSC-Sports.com.

About the Big 12 Conference
The Big 12 is in its 29th year as one of the nation’s premier conferences in college athletics under the leadership of Commissioner Brett Yormark. Since joining the Conference in August 2022, Yormark has elevated the Big 12 to new heights, emphasizing marketing, brand building and instilling an innovative strategy that has resonated across the college athletics landscape.

Starting Aug. 2, 2024, the Conference is composed of 16 universities spanning 10 states and four time zones. The Big 12 members include Arizona, Arizona State, Baylor, BYU, UCF, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, Utah and West Virginia. The Big 12 began play in 1996 and is the home of 89 team NCAA national championships, and 764 individual national champions. The Big 12 Conference office is located in Irving, Texas.