BYU Quarterback Jake Retzlaff Signs NIL Deal with Jewish Food Brand Manischewitz

BYU quarterback Jake Retzlaff has made history this season on the field for the Cougars as the program's first Jewish signal caller and now has added a unique and authentic NIL partnership to his portfolio. The redshirt junior from Corona, Calif. announced a collaboration with iconic Jewish food brand Manischewitz via a new advertisement playing into the early National Signing Day and Transfer Portal news of the week. In the video shared on Instagram, the BYU captain announced he is joining Team Manischewitz with a new jersey and by autographing matzo. As part of the deal, Manischewitz will launch a limited-edition matzo box featuring Retzlaff, in addition to content highlighting his own family recipes, and holiday traditions.  One of only three Jewish students on BYU’s Mormon campus, Retzlaff's "BYJew" nickname - coined affectionately his older brother Reggie - has been a national phenomenon, during the Cougars' 10-win season so far. “Manischewitz has always been part of my life," Retzlaff said. "I grew up