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Deion Sanders Announces Career News Amid Colorado Football Season

Originally posted on Athlon Sports | By Max Escarpio | Last updated Sep 19, 2025 1:42 PM ET

Deion Sanders has been leading the Colorado Buffaloes for the past several years, widely regarded as one of the most popular figures in college football.

After becoming a star as a player in the collegiate level and NFL atmosphere, Sanders has made his mark as a coach.

While he's titled as the head coach of the Buffaloes, "Prime Time" is still viewed as a perennial star in sports.

During his time coaching at Colorado, he's signed several brand deals, including an exclusive deal with an eyewear brand, Blenders.

Amid the college football season, Blenders and Sanders announced the official release of their collaborated "Gold Kingpin" sunglasses, which the Colorado Buffaloes was used to help promote in the advertisement attached.

"Gold Rush starts now," posted Blenders. "The Gold Kingpin is here. Limited drop - once it’s gone, it’s gone. Don’t sleep. Available now at the link in bio."

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Deion Sanders is signed with several brands as the head coach of the Colorado Buffaloes. Along with his deal with Blenders, Sanders has also inked deals with Depend, Nike and Taco Bell.

The NIL landscape may be benefitting the players, but Sanders has also been heavily involved in the business side of sports.

The Colorado Buffaloes are heading into Week 4 of the college football season with a 1-2 record. They began the season with a loss to Georgia Tech, followed it with a victory over Delaware and then fell to the Houston Cougars.

Colorado will face Wyoming in Week 4.

This article first appeared on Athlon Sports and was syndicated with permission.

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