Gundy on Matt Campbell: ‘He’s Been Good for Our Conference’

At Big 12 Media Days, Oklahoma State coach Mike Gundy made headlines for his appreciation of Iowa State’s Matt Campbell, highlighting leadership across conference lines.

“They ought to take good care of him and keep him there as long as possible,” Gundy said. “He’s been good for our conference.”

That’s high praise coming from an opposing coach who knows the grind of the league. Gundy wasn’t throwing compliments around for compliments’ sake; he was underscoring Campbell’s impact beyond the Cyclones’ sidelines. Campbell has become one of the Big 12’s most respected voices, guiding Iowa State through breakout seasons and navigating conference upheaval with continuity and class.

Gundy’s message is twofold. First, keep Campbell around. Few coaches command respect both inside the locker room and in league circles. Second, appreciate what he brings: a steady presence, a competitive mindset, and a voice that unites. Those are traits that lift the conference’s profile and credibility.

Iowa State has seen real growth under Campbell. The Cyclones have become a consistent winner, often outperforming expectations. That success has lifted the Big 12’s depth chart, giving the league more national relevance.

When a rival coach publicly says, “Take care of him,” it’s a testament to Campbell’s influence. Gundy could have praised any number of colleagues. He chose the ISU skipper and reminded everyone of the value of continuity and visionary leadership in today’s college game.

For fans and administrators, it’s a nudge toward loyalty. Worry less about others poaching and more about what Campbell delivers season after season. The conference isn’t just better with him. It’s smarter.

Now, the spotlight is on Iowa State’s AD and administration. Gundy just laid down the blueprint. Protect your coach. Appreciate the work. Because without him, the conference loses more than it wins; it loses an ambassador.