Michigan running back turns NIL into equity with new business deal

Michigan running back Justice Haynes has secured a new NIL deal that includes an ownership stake in a growing company. On Monday, On3 announced that Haynes had signed a deal with Loom Juice, described as a "juice from the future."

The company's mission is to provide healthy juice options in bottles that are environmentally friendly.

Via DrinkLoom.com:

"In the future, people won’t drink juice loaded with 40+ grams of sugar. Enter Loom: "Juice From the Future," here to disrupt the juice world! We understand—you want real juice, but with a fraction of the sugar and calories found in current options. That’s where our JUICE WATER comes in. It’s simple, refreshing, and satisfying. No Added Sugar. Non-GMO. Gluten-Free. Vegan. Kosher. Each bottle is aseptically filled to ensure better flavor, vibrant color, and the highest-quality product for our customers."