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According to a report form CNBC, the Oregon Ducks ranks as the No. 17 valuable college athletic program in the country. The rankings exclude military academies and only included schools within the NCAA's Football Bowl Subdivision or FBS.
Joining the Big Ten Conference this season, Oregon was valued at $780 million with a $151 million revenue.
Here are the Top Ten programs on the list:
No. 1 Ohio State Buckeyes - $1.32 billion valuation, $271 million revenue
No. 2 Texas Longhorns - $1.28 billion valuation, $280 million revenue
No. 3 Texas A&M Aggies - $1.26 billion valuation, $279 million revenue
No. 4 Michigan Wolverines - $1.06 billion valuation, $230 million revenue
No. 5 Alabama Crimson Tide - $978 million valuation, $200 million revenue
No. 6 Notre Dame Fighting Irish - $969 million valuation, $224 million revenue
No. 7 Georgia Bulldogs - $950 million valuation, $210 million revenue
No. 8 Nebraska Cornhuskers - $943 million valuation, $205 million revenue
No. 9 Tennessee Volunteers - $940 million valuation, $202 million revenue
No. 10 Oklahoma Sooners - $928 million valuation, $199 million revenue
The Southeastern Conference is worth roughly the most out of all the power conferences at $13.3 billion, an average of about $832 million per school. The Big Ten is next at about $13.2 billion, an average of approximately $734 million per school. In the Top 75 athletic programs listed, every one of the sixteen SEC schools are listed and every one of the eighteen Big Ten schools are listed. This is in part to the massive media rights deals for the SEC and Big Ten.
The list is created on the revenue base multiple of four for all institutions and then adjusted by each school's conference affiliation, estimated NIL (Name, Image, Likeness) spend, school subsidies, and number of alumni.
According to Grant Hughes of 247 Sports, Oregon's estimated NIL valuation is around a $23 million budget. On3 listed Oregon's Division Street as the No. 4 top NIL collective in all of college athletics. Nike co-founder and Ducks’ booster Phil Knight is the co-founder of the group.
Oregon offers a variety of subsidies, including federal direct loans, textbook and and course materials, federal grant programs, childcare, PhD programs, presidential scholarships. The university has over 269,000 living alumni.
Coach Dan Lanning had made it clear that without the generosity of Knight and all the funding, Oregon's college football program would not be where it is has ascended to today.
“There’s not a top-10 program in the nation that’s not funded and in a good position to compete, or they wouldn’t be a top-10 program."Oregon coach Dan Lanning
More must-reads:
- Top Heisman candidates per Power Four conference
- 10 most intriguing players heading into 2025 college football season
- The '2024 NFL rushing TD leaders' quiz
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TODAY'S BEST
Michigan snags huge recruiting win over rival Ohio State
Savion Hiter is an elite 2026 running back recruit and he had a chance to choose to play his college ball just about anywhere in the country. With nearly 30 offers in hand, Hiter, from Mineral, Virginia, had narrowed his interest list down to four schools: Michigan, Ohio State, Tennessee and Georgia. It was the Wolverines who ultimately won this big-time recruiting battle, as Hiter announced his commitment to Sherrone Moore and his staff on Tuesday. “Michigan has a lot of tradition and history of winning, and the running backs run similar plays to what I’m used to so I could definitely see myself in that offense,” Hiter told Rivals in the past regarding the Wolverines. This will go down as a massive commitment for Moore and his staff. Not only was OSU on the other end of this thing, but beating out Georgia and Tennessee is easier said than done, even for Michigan. According to the 247Sports Composite, Hiter is ranked as the No. 1 running back recruit in the 2026 class and the No. 9 player overall. Running backs coach Tony Alford played a big role in getting Hiter to lean Michigan's way. He, along with Moore, made an impact with the five-star. “Coach Alford, he’s a great coach,” Hiter has said in the past. “He knows how to coach 'em right. He has a great relationship with all his running backs. (Alford) knows how to coach 'em up. “(Coach Moore) has plenty of great years to come. The whole staff makes it feel like home every time I’m there.” Checking in at nearly 6-foot, 200 pounds, Hiter rushed for 1,698 yards and 26 touchdowns as a junior for Louisa County High School.
Ohio State Buckeyes’ costly addition is on the brink of looking like he chose the wrong school to transfer to
Chicago Bears looking at bringing back familiar face at running back
The Chicago Bears don’t appear satisfied with their running back room with one week left to decide the 53-man roster. The Bears have until Aug. 26 to make their final cuts before preparing for the Minnesota Vikings in Week 1. The Bears entered training camp with questions at running back. Veteran D’Andre Swift had a down year in 2024. Roschon Johnson isn’t a long-term solution, and seventh-round pick Kyle Monangai will have a steep learning curve when the regular season begins. The Chicago Bears worked out a former running back Per Aaron Wilson of KPRC, the Bears worked out running backs Royce Freeman, undrafted rookie Kylin James and former Carolina Panthers practice-squad player Dillon Johnson. Royce Freeman played with the Bears in 2024 Of the three, Freeman is the only running back with stats at the NFL level. Freeman, a third-round pick by the Denver Broncos in 2018, has appeared in 79 games and started nine games. He’s rushed 471 times for 1,472 yards and 10 touchdowns. The Bears signed Freeman to the practice squad in December. He was then signed to the Los Angeles Rams practice squad in January. He last played a regular-season game in 2023, when he added 319 yards and two touchdowns in 14 games for the Rams. The Bears are signaling their need for a running back this summer. There are other options available in the trade market, as the Washington Commanders are shopping Brian Robinson Jr. during the preseason. More running backs will be available after other teams trim their rosters to 53 players, but they might not be the type of athletes to make a significant boost for the offense early in the regular season.
Giants have firm stance on possible Jameis Winston trade
The New York Giants have one of the deepest quarterback rooms in the NFL, and there has been speculation that Jameis Winston could be the odd man out when the regular season begins. It does not sound like Winston is going anywhere, however. Russell Wilson is expected to be the Giants' starting quarterback in Week 1. The big question is whether Jaxson Dart or Winston will enter the year as Wilson's primary backup. Dart has played well through two preseason games, and Brian Daboll and his coaching staff have raved about the former Ole Miss star. Some have wondered if the Giants could entertain trade offers for Winston should they decide they view Dart as their No. 2 quarterback. Assistant general manager Brandon Brown was asked about that on Tuesday, and he all but ruled it out. "I appreciate people that are interested, but Jameis is a New York Giant. The way that he's gone about his business from day one, he's made it very intentional of the fact that he wants to be here and he wants to be here for the long haul," Brown said. "Teammates love him. His preparation process, whether it's the off-field things that he does in terms of community relations, Bible studies, things in the locker room, galvanizing the group together — not just the quarterback room, but the offense as a whole. "He's been comic relief, but he's also been a really good example of how to be a pro and handle your business in terms of prehab, rehab and postgame care. So, I'm happy he's here, and he's gonna continue to do those things. He hasn't wavered, and he hasn't been shaken by any distractions at all." Winston signed a two-year, $8M contract with the Giants in free agency this offseason. The deal could climb as high as $16M with incentives, but he would need to play quite a bit to hit those. The Giants value Winston's extensive experience, just as they value Dart's upside. There is a reason they signed both Wilson and Winston and traded up to draft Dart. They believe in all three players, and they likely will not be inclined to trade Winston unless they receive an excellent offer.
Packers' blockbuster trade pitch adds Micah Parsons for huge price
Speculation linking Dallas Cowboys All-Pro edge-rusher Micah Parsons to the Green Bay Packers continues to gain momentum as the star’s holdout amid stalled contract negotiations seems as far apart as ever. Parsons, two weeks ago, publicly requested a trade and continues to hold-in during Cowboys training camp, while there is a belief that Green Bay is attempting to pull off a blockbuster trade. Potential Packers-Micah Parsons Blockbuster Trade Package Parsons, 26, has posted 52.5 sacks through his first four seasons and is one of the most dominant players at his position. He is the kind of difference-maker who could cement Green Bay as a legitimate Super Bowl contender for years to come. But prying Parsons away from the Cowboys wouldn’t come cheap. "You’d want to hope to trade no more than three good young players for one elite player," an NFL executive and former general manager said to me recently of what a Parsons trade package might look like. Given that strategy, it isn’t difficult to envision Packers general manager Brian Gutekunst offering a package of players and picks that looks something like: Packers Trade: 2026 first-round NFL Draft choice, 2027 first-round draft choice, WR Romeo Doubs, EDGE Lukas Van Ness Cowboys Trade: Micah Parsons Trading two first-round picks is likely the starting point for Jerry Jones and the Cowboys in any Parsons negotiations. For the Packers, trading Van Ness would be offering a change of scenery for a former first-round draft choice who has yet to live up to expectations, and upgrading the position with a Defensive Player of the Year-caliber player. Meanwhile, shipping Doubs to Dallas clears a logjam at wide receiver, while helping the Cowboys round out a balanced receiving corps that would include CeeDee Lamb, George Pickens and Doubs as perhaps the most prolific collection of talent Dak Prescott has had in his career. Whether Parsons’ trade request is anything more than posturing remains to be seen, but if the Cowboys open up trade talks, this package could be the kind of trade that nets Green Bay a difference-maker.
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