NIL Salary Cap: Texas Longhorns To Spend $40 Million In 2025?

In that article, Indiana coach Curt Cignetti makes some bold claims about big programs' NIL budgets, which emboldened Bohls to make his assertion on the Longhorns' spending habits.

"This is an unprecedented couple days, weeks, where everybody's waiting on this rev share, and the five or six out there that have unlimited NIL resources, it's kind of scary for everybody else," Cignetti told CBS Sports regarding NIL spending around the nation. "I think our little pot of gold is pretty nice, but we're not at $40 million. Or $30 million. Or even $25 million."

So, does Texas really plan to spend upwards of $40 million on this years' team? Does Oregon spend a similar amount on their players as well? Which programs is Cignetti referring to?

It is all unclear at this point, and according to an anonymous insider source for the Longhorns' team, Bohls may have misjudged Texas' pocket book.

“Whacked,” that source told 247Sports' Chip Brown when asked about Bohls' article. "There may be a school or two at that level of spending, but we (Texas) are not the top of the market, I can promise you that.”

So what does Oregon spend on their athletes? Washington coach Jedd Fisch alluded to the Ducks' NIL budget when chatting to the media about Oregon's 32-31 win against the Ohio State Buckeyes during the 2024 regular season.

"We all saw what the Ohio State-Oregon game looked like. That was a battle of two $20 million rosters," Fisch said.

Former Washington athletic director and current Nebraska athletic director Troy Dannen has claimed that Oregon's NIL budget for the 2024 season summed around $23 million.

Ohio State athletic director Ross Bjork also shared with ESPN that the school propped up Ryan Day in the 2023 offseason with a roughly $20 million budget, confirming Fisch's statement for at least half of the budget of October 2024's match-up, but it still doesn't pin point Oregon's exact spending.

"The reality is, find a top-10 team in college football right now that doesn't have great support. Do we have a lot more than everybody else? I think that'd be an exaggeration or we'd never lose. Everyone else right now is focused on our ice cream cone, and if I'm busy looking at theirs, that means mine's melting," said Oregon coach Dan Lanning on NIL spending.