Ohio State football duo teams up in spicy new NIL campaign

The No. 1-ranked Ohio State football team is off to a hot start as reigning National Champions. At 3-0 and with a 121 to 16 point differential, the Buckeyes are scorching. Now, two players on the offensive side of the ball have signed a new NIL partnership that should keep the heat alive as Big Ten Conference play begins this weekend.

Buckeyes' running back James Peoples and offensive lineman Luke Montgomery are partnering with premium hot sauce brand TRUFF to help support its truffle-infused recipe in a new NIL campaign. The Ohio State duo will lead social media content giving fans a glimpse into their lives off the field and how TRUFF fuels their routines as they defend their College Football Playoff title.

"This level of college football is non-stop," Peoples said. "Whether I’m eating in the facility, on the go, or cooking at home, TRUFF is the best way to add flavor to every meal.”

The TRUFF campaign kicked off in collaboration with Starbucks - where at participating stores in the U.S. and for a limited time - the hot sauce packets are available with qualifying purchases of hot breakfast, lunch sandwiches or pockets.